Tech Mobility Startup
Swvl is an end-to-end mobility platform that provides transportation solutions to organizations and individuals. I worked with the Swvl team in 2024 to help launch their new website and brand.
Fractional Content Lead & Consultant
In the second half of 2024, I have had the privilege of working with Swvl, an Egypt-born, Dubai-based mass mobility provider. Founded in 2017, Swvl rose to prominence in the MEA region as the fastest-growing unicorn. In early 2022, it went public through an SPAC merger.
I joined Swvl as a fractional content lead and consultant during an exciting phase of transformation. The company was revamping its brand, product portfolio, and website. My role as a consultant was to craft compelling website copy and kickstart their content marketing initiatives to better reflect their latest product offering and new positioning.
Content Deliverables
I collaborated closely with the product and marketing team to understand the target audience, Swvl's products, and Swvl's overall value proposition. Below are some of the deliverables:
- Website Copy (homepage, services, product pages, About Us)
- Industry-specific use cases for internal use
- Testimonials
- Content Strategy
- Product Blogs
My Portfolio
